The Old Schoolhouse®

Magazine . . .

A Trusted Bridge to the Homeschooling Community

Get in front of the exploding
homeschool market with TOS!

WHY ADVERTISE WITH TOS?

The Old Schoolhouse® Magazine is recognized as THE trade magazine for homeschool families (with over 35% of homeschooling families subscribing). It has been serving the homeschool community for over 20 years and reaches an estimated 2.1 million viewers. Homeschooling families only look to a few places before making a purchase. (Many only subscribe to one or two magazines.) IF YOU WANT TO BE SEEN, you need your ads in front of The Old Schoolhouse® audience!

Where Families Turn to Learn About Homeschooling Curriculum and eTools

  • The Old Schoolhouse® Magazine is a Trusted Resource to Homeschool Families. (Over 96% of survey respondents agree that ads in The Old Schoolhouse® Magazine are trustworthy.)
  • Ads Placed in the Magazine Will be Viewed Again and Again. (Over 50% view the magazine as a collectable reference resource.)
  • Crew Review Ad Packages Offer a Unique and Critical Service for Companies Who Want to Sell to Homeschool Families. (Over 97% of homeschooling parents read product reviews and 99% refer to reviews for curriculum-purchasing decisions.)

The Old Schoolhouse® Magazine is more than just a magazine. Each issue is a
collectable resource that families use again and again and share with their friends.

The Old Schoolhouse® Magazine is . . .

  • Recognized as a critical resource for new homeschoolers. (47% of people who share their magazines, give their magazines to families who are thinking about homeschooling.)
  • Viewed as a valuable resource by libraries and churches who serve homeschooling families. (9% share their magazines with their library or church.)
  • Seen by readers as an indispensable resource for any homeschooling family. (44% share with other homeschooling families.)

Advertising with The Old Schoolhouse® Magazine continues
to draw sales and traffic long after your ad is placed.

Download the TOS free marketing booklet to learn more about
advertising options and the homeschool market.

What Advertisers Have to Say

  • "The staff at The Old Schoolhouse® Magazine has greatly helped us reach thousands of potential customers with their wide range of resources. We have been working with them for over 10 years and each year we are seeing an increase in our customer database as well as our sales through their following. The staff often gives us helpful suggestions of ways to attract and engage their subscribers. They're definitely leaders in the Homeschooling world." — Eboni Lacey, Alpha Omega Publications
  • “If you want to reach the homeschool audience with your products, TOS is a must to include in your marketing plans. From placing display ads in publications - to forming focus groups for research - to recruiting a blogging team to get the word out - the services provided by TOS are the most efficient and cost-effective programs that you can use in reaching the homeschool market. For Smart Kidz Media, the marketing dollars we continue to invest in TOS services are dollars well-spent.” — Ron Berry, President, Smart Kidz Media, Inc.
  • “In an effort to expand the advertising budget, I decided to try Spotlight on 5. The results began immediately on the first day of release. Visits to the website skyrocketed, people subscribed to the newsletter, liked the Facebook page, and experienced an uptick in book sales. Some activity leveled off after the first week, but most remained steady. I’m very pleased with the results and would use Spotlight again.” — Shawn Lamb Award-winning author, Allon Books
  • “The first time an e-blast went out I thought something had gone wrong with our shopping cart. Upon my return from being out all morning, I couldn’t believe there were 50-plus orders in the in-box. That never happened before. Then it hit me, “your e-blast has just gone out.” That was last year. Yesterday we took in over 100 orders in the first 24 hours. I am very pleased we took advantage of this opportunity…” — Kevin Shank, Owner, Nature Friend Magazine
  • “We have advertised many times in The Old Schoolhouse® Magazine and have found the staff there to not only provide excellent customer service but really understand and respond to our needs. In fact, on more than one occasion, the staff there has not only identified typographical and grammatical errors that we missed but even suggested revisions that would increase the effectiveness of the ad. We highly recommend The Old Schoolhouse® Magazine.” — Scott Gillis, COO, Creation Ministries

Stats listed on this page were all taken from the 2021 Homeschool Market Survey Report conducted and published by
The Old Schoolhouse®. Interested in more statistics and trends of the homeschool marketing including product feature and pricing requirements to optimize sales? See the first post-pandemic market survey report of homeschooling families here.

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